Patents, research and beauty innovations
Patented technologies and beauty innovations
FIRMER, TONED AND BEAUTIFUL SKIN WITH AspartoLift
One of our most recent patents was for AspartoLift, an advanced cosmetic technology developed to address a particularly challenging problem of ageing, sagging skin. This anti-ageing technology is present in our Ultimate Lift NovAge skincare line and is the result of 7 years of intensive research. We have shown that AspartoLift reproduces the effects of retinoic acid, without any of the side effects, and contributes to skin with 70% more elasticity and firmness.
anti-wrinkle and cholagen-promoting face care with tripeptides
With age, the skin's natural collagen content naturally reduces, and wrinkles often become more visible. We address this problem with our patented Tripeptide skincare technology, developed to stimulate the skin's natural collagen production, and clinically proven to reduce wrinkles by 49%.
Rebalance your skin and prevent free radical damage with our unique Lingon 50:50™.
Our groundbreaking research into the antioxidant capabilities of one of Sweden's favourite berries, the lingonberry, has resulted in our Lingon 50:50™ antioxidant patent. By combining lingonberry leaf extract with berry extract, we were able to multiply the plant's antioxidant benefits exponentially, compared to using the fruit alone.
HIGHLY EFFECTIVE COLOUR BASE WITH SKINCARE BENEFITS
Our patented SkinRenew Complex has been developed to renew, revitalise and protect the skin, and is scientifically proven to renew cells and protect cellular DNA. We use it in The ONE EverLasting Colour Base, providing high-performance skincare as well as a perfect base.
reveal a brighter, clearer complexion with multi-bright™ technology
Our Multi-BrightTM Technology is a combination of two plant-based ingredients, dioic acid - derived from oleic acid (an unsaturated lipid found in olive oil) - and Rumex occidentalis. Used in NovAge Bright Sublime Day Cream SPF 20, the synergy between these two active ingredients combats all the key stages of melanin production.
7X GREATER RESULTS WITH THE NovAge† FACE CARE ROUTINE
By using our premium NovAge Face Care routines, you can enjoy 7x superior results! Clinical tests carefully carried out by our scientists prove that our 4-step Daily Skincare Routine gives 7x better results than a simple routine.
†Clinically proven results using the complete skincare routine vs. untreated skin or simple routine for True Perfection, Time Restore, Ecollagen, Ultimate Lift NovAge.
THICKER, MORE BEAUTIFUL LASHES
Everyone wants thicker, more beautiful lashes, and we've been successful in creating lash mascaras with incredible results, including a clinically proven formula that gives 24x the volume, something unheard of in the world. We were also the first in the world to clinically prove the effect of an eyelash mask to open the eyes by more than 30 per cent, with our patented clinical testing method.
SUSTAINABILITY INITIATIVES
We have dedicated sustainability scientists who work to integrate sustainability initiatives into all our products, every step of the way. We have even created an ethical and environmentally responsible range that was one of the first skincare ranges to be approved by Ecocert®, Fairtrade® and the FSC™.
To help minimise the environmental impact of rinse-off products created after use, we recently launched a new Love Nature range with biodegradable rinse-off formulas and plan to have biodegradable formulas in more ranges in the future.
Age Reflect™ Research Project
