Oats may be an apparently simple food, but they are rich in starches, lipids and proteins, beta-glucans and vitamin E. All these components make oats exceptionally soothing, calming and softening for the skin. Oats are also known to help moisturise dry, flaky and irritated skin by providing intense hydration. In hair care, oats do double duty, helping to soothe and moisturise the scalp while leaving hair soft and hydrated.

Oats are rich in Omega-3 linoleic acids, Omega-6 linolenic acids and essential fatty acids to improve skin barrier function and promote skin beauty.