From the lab to the bottle

With laboratories of excellence and innovative technology, our research and development teams are well prepared to carry out rigorous scientific research and the necessary evaluations to produce the safe and innovative products you love so much .

We research the best ingredients

The product journey begins at our Skin Research Institute - this is where we research our natural ingredients, evaluate bioactive plant extracts and develop innovative technologies .
The ingredients put into product formulas are the foundation of our beauty products, and only the best will do. We have a focus on plant stem cell technology (open new tab link: future beauty edit about stem cell technology) as it reduces water and energy consumption and does not use pesticides. This makes it a highly sustainable and effective tool for extracting phytochemical components from plants, which are powerful substances in cosmetics formulas .

We create cosmetic formulas

Creating beauty products that provide efficacy and a sensory experience is a complex process, and this is where the expertise of our scientists comes into play, composing beauty formulas that work for you, and in harmony with other products .
Instead of relying on a single active ingredient for efficacy, we develop our cosmetic formulas so that all the ingredients work together as one for true efficacy. Our NovAge premium skincare routines, in particular, undergo rigorous clinical testing to demonstrate their effectiveness and guarantee results .

Tests and evaluation

Testing and evaluation is a crucial step in the product journey. At our clinical testing and evaluation facility, we specialise in analysing skincare, conducting research and carrying out clinical and consumer tests. What is the difference between clinical and consumer testing ?

CLINICAL TESTS

Clinical tests are carried out in a controlled environment, under the strict supervision of clinical experts, making the results quantifiable, reliable and objective. We examine different types of skin, eyelashes and hair, and measure how the products affect wrinkles and pores, skin luminosity and pigmentation, just to name a few.

We also collaborate with global partners on clinical studies in Europe and Asia, so no matter where you live, you can expect beauty products that suit your individual lifestyle and beauty needs.

CONSUMER TESTS

Consumer tests are carried out with a panel of ordinary people who volunteer to try our products at home as part of a daily routine, over several days or weeks. These people complete a questionnaire, answering questions at various different times, and giving their honest opinion and subjective feedback on the benefits and effectiveness of the products.

Meet the scientists behind Oriflame cream, lotion and shower gel

FIND OUT MORE ABOUT THE PEOPLE WHO MAKE IT HAPPEN