Our quality standards
Because we're from Sweden, we have a different perspective when it comes to beauty and the way we develop our products. From the outset, we have always considered the combination of nature and science to be an important part of how we operate and to provide safe, effective and reliable products. To better communicate our commitment to the products we believe in, we have defined the following quality standards.
These standards are represented by icons and are divided into two groups: the first focussing on our careful selection of ingredients for our products, and the second on the meticulous creation of safe and reliable formulas.
Responsible development
We believe that great products should be safe and responsibly created. That's why we test all our ingredients to ensure that they are ethically sourced, safe and of the highest quality. What's more, we never use ingredients from unsafe sources.
We believe in the power and purity of nature. That's why we only use natural extracts in our products, never synthetic ones.
All our exfoliating products contain only exfoliating granules of natural origin, such as almond shells, seeds and olive pits. Better for you, better for the oceans!
Very high safety standards
Developing safe products has been one of our main focuses from the start. This means that when you buy and use our products, you can rest easy knowing that they have undergone rigorous safety tests and adhere to the highest safety standards:
We go beyond the strictest cosmetic safety standards in the world to protect you from potentially dangerous ingredients. For example, in addition to the more than 1,300 cosmetic ingredients that are currently banned by the European Union, we exclude a further 60 ingredients that do not meet our own quality standards.
We choose not to formulate our products with GMOs (genetically modified organisms).
We make sure that all our products are safe. We use independent laboratories to test our products.