Birch is at the heart of Sweden. Not only because the thin silver trunks are characteristic of our Nordic landscape, but also because it was one of the first natural ingredients that inspired us when we founded Oriflame more than 50 years ago. Back then, we were one of the first cosmetics companies to be inspired by natural ingredients, and today we continue to value the properties of birch. Birch sap, birch leaf extract and birch extract are rich in vitamins, antioxidants, minerals, sugars and amino acids, making them excellent beauty ingredients.

Birch sap is considered an energy-boosting elivir and has been used in Scandinavia for centuries.