How to get Clara’s soft volume hair look

Published: 13/07/2026 | Author: Oriflame

The kind of soft, airy volume that makes hair look effortlessly expensive? It’s less about over-styling and more about the right prep. Think fluffy roots, brushed-out texture and the soft volume look PDM Clara – the Berlin-based creator @pdm.clara – always seems to have. Here’s how to get Clara hair.

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Clara’s take on modern volume

Modern volume isn’t stiff, too curled or overloaded with product. It’s soft, touchable and full of movement through the lengths – the kind of hair that looks undone in the best possible way. That’s why modern volume hair products work differently – instead of creating stiff hold or crunchy texture, Duologi Volume Boost is designed for airy body, flexible movement and instant lightweight lift. Think volume that still feels like hair. It’s the secret behind Clara’s signature finish: fluffy at the roots, brushed-out through the ends and never overly “done”.

How Clara builds volume from the roots

Real, lasting volume starts with how you – and more importantly, your scalp. Scalp care is key because healthy volume begins at the roots, where hair gets its strength, structure and shine. When the scalp is balanced and the roots are nourished, your hair can hold shape, bounce and fullness naturally. Infused with skincare actives transforming haircare Duologi is skincare for your hair. The Volume Boost duo is made with Red Algae and Arginine, which strengthen the scalp and hair fibres for thicker, more voluminous hair over time.

The shower routine for hair volume that lasts

We all know the feeling – you style your hair to perfection, only for the volume to fall flat before the day even starts. The secret to lasting volume is in the shower prep: the best volume routines start long before the final blow-dry, and the shampoo you use is just as important at the styling products. Clean, lightweight roots help hair look fuller, fresher and naturally lifted – without feeling dry or overloaded. Duologi Volume Boost Shampoo gently removes excess oil and build-up that can weigh hair down and flatten the roots, while Volume Boost Mist creates soft, flexible lift exactly where it’s needed. Traditional volumizing products, like mousse or dry shampoo, can deliver a quick root boost, but the effects are temporary and can leave hair feeling heavy, sticky or stiff. The soft volume effect you get from Duologi Volume Boost works differently: its dual-action formula lifts, strengthens and protects every strand from root to tip, helping hair become denser, fuller and more resilient with every wash. Because modern volume should still feel like hair.

The tools behind Clara’s hair volume look

The goal is airy fullness, while keeping hair lightweight, soft and touchable. Pairing Duologi Volume Boost with our will give you soft root volume with movement – and that effortless Clara hair energy.

Remember: the secret to soft, fluffy volume isn’t perfect styling – it’s keeping the hair airy and brushed-out, rather than overly polished.

Wash hair with Duologi Volume Boost Shampoo, then spritz with Duologi Volume Boost Mist to damp hair before styling – or spray in the roots to revive volume between washes.

The natural lift: for soft everyday volume, use the Oriflame Exklusiv Airflow Flexi Vent Brush while blow-drying to maximise airflow at the roots. Lift each section upwards while drying from underneath for lightweight body and movement.

Clara’s soft blowout: for brushed-out volume that’s smooth, bouncy and glossy, split hair into sections and use the Oriflame Exklusiv Round Thermal Styler Brush while blow-drying – moving slowly along the section of hair. Once dry, loosen the shape with your fingers to keep the finish soft and effortless.

The fluffy roller finish: for extra body and movement, use Oriflame Exklusiv Volume Hair Rollers in almost-dry hair, while it’s still slightly warm from blow-drying. Let the rollers cool completely – around 30 minutes – then set the style with cold air, before brushing out for soft volume that lasts without stiffness.

Pro tip! Hang head upside down and roughly dry the hair for a few minutes before styling. This helps remove excess moisture and helps boost root lift.

Why Clara’s soft volume look works so well

Soft, airy hair always feels elevated because it moves naturally and never looks overstyled. Hair with fluffy roots and brushed-out texture catches the light differently, creating that effortless, model-off-duty look.
Modern volume isn’t about bigger hair. It’s about softer movement, airy lift and volume that still feels touchable. Exactly the kind of soft volume Clara is known for.

For more soft volume inspiration, follow Clara @pdm.clara

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