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A Company Built on Dreams

Oriflame was founded in Stockholm in 1967 by brothers Robert and Jonas Af Jochnick and a friend, Bengt Hellsten, who decided to start their own business to fulfil their dream.

Oriflame has become Europe's largest direct-selling cosmetics company, with more than 3 million Advisors worldwide and an annual profit of around 1.5 billion euros.

Since its launch in 1967, Oriflame has been guided by practices that benefit people and the environment. Oriflame includes ingredients of natural origin in its formulas, prioritising respect for the environment and the communities that collaborate with the brand, and has launched numerous initiatives to reduce its environmental impact. The Oriflame Foundation is the company's way of helping communities, supporting women and children in need.

With almost 50 years of experience and success, Oriflame remains true to its mission of helping people realise their dreams.