A different perspective on beauty

Because we're from Sweden, we have a different perspective on beauty. For us, beauty is not just about how you look, but about how you live and feel. It's about a way of life, being healthy, enjoying beautiful skin, expressing yourself and having fun. It's about having confidence in your own skin and finding a balance in your life. A balance that comes from within and without, which gives you control, regardless of the obstacles you may encounter.

We also believe in responsible beauty, creating safe products inspired by nature and powered by science. Products - with ingredients evaluated for their ethics and ecology - that you can trust.
That's Beauty by Sweden - our way of helping you live a healthier, more beautiful life.

BEAUTY BY SWEDEN IS ABOUT LIVING A HEALTHY LIFESTYLE

When you feel good, it shows on the outside. We believe that feeling good is about being active, social and enjoying life. As a Swedish brand, we also believe in the power of nature. That's why we create scientifically tested nutritional and cosmetic products with natural ingredients. We also believe that by making small changes every day, we can all be better.

BEAUTY BY SWEDEN MEANS BEAUTIFUL SKIN

Healthy, radiant skin is something we believe should be within everyone's reach. That's why we research and harvest the best of nature, enhancing it with innovative science. The result? Safe and effective skincare lines for all skin types and needs.

BEAUTY BY SWEDEN IS YOUR INDIVIDUAL EXPRESSION

We celebrate your individual beauty and want to help you express yourself in the way you prefer. That's why our products follow the latest trends and adapt to all styles and wallets. Because true beauty should be shared and cared for.

BEAUTY BY SWEDEN IS YOUR PERSONAL SUCCESS

Everyone should have the chance to realise their dreams, live a happy life and be successful. That's why we believe that starting your own business should be accessible to everyone. We do this by offering you the chance to become an entrepreneur, providing you with the tools and training you need to achieve success. As part of our global community, everyone has the opportunity to earn money, build their own business, travel the world and make positive changes.

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